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COPS-R1126
Branding for Police Agencies
This guide was prepared by the Major Cities Chiefs Association to help law enforcement agencies understand the relationship of organizational imagery to public perception and develop meaningful and consistent brand identities. It discusses the importance of public trust in the branding of law enforcement agencies in particular and provides step-by-step guidance to help agencies determine whether their existing brands need minor adjustment or major ground-up overhaul.By Julia Hill, Darrel W. Stephens, Anthony GuglielmiCategories: Foundations of Community PolicingLanguage: EnglishPublic link
https://portal.cops.usdoj.gov/resourcecenter?item=cops-r1126Click here to see the entire catalog.
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